Samuel Joseph

40 Years of Experience: With a collective experience of 40 years in the watchmaking industry, our London based team brings a breadth of expertise to every timepiece we create. From intricate design to careful assembly, our watches reflect decades of experience. Affordable Luxury Inspired by London's Spirit: Based in the heart of London, our brand is driven by the vision of crafting aspirational timepieces of exceptional quality at prices within reach. We draw inspiration from the vibrant energy of the city, infusing our watches with a unique blend of sophistication and accessibility. Cutting out middlemen: By bypassing unnecessary middlemen, celebrity endorsements, and extravagant marketing campaigns, we uphold our commitment to offering unbeatable value without compromising on quality. Every watch is backed by our 5-year warranty, ensuring peace of mind and confidence in your investment.