The Mood of Information by Dr. Andrew McStay
Brand: Continuum Publishing Corporation
The Mood of Information by Dr. Andrew McStay
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Product Description
Through feedbackoriented communication this book explores advertising from the perspective of information flows rather than the more common approach of symbolic representation. It explores the relatively recent phenomenon of online behavioural advertising OBA.
Condition : New
Author : Dr. Andrew McStay
Weight : 586
Publisher : Continuum Publishing Corporation
Language : English
EAN : 9781441176141
ISBN10 : 1441176144
Format : Hardback
Date of Publication : 20131205
Place of Publication : United States
Pagination : 200 Pages
Dimensions : 232 X 159 X 18
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- Media
- Books
- Print Books
- EAN
- 9781441176141
- ISBN
- Our Product Code
- 7537820080