Developing Strategic Marketing Plans That Really Work by Terry Kendrick
Brand: Facet Publishing - IPSUK
Developing Strategic Marketing Plans That Really Work by Terry Kendrick
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Product Description
Many government and other reports stress the need to get public libraries back into the lives of potential users and this requires significant marketing effort on the part of the libraries. This book demystifies the marketing planning process and sets it in the context of modern public library services.
Condition : New
Author : Terry Kendrick
Weight : 178.06
Publisher : Facet Publishing IPSUK
Language : English
EAN : 9781856045483
ISBN10 : 185604548X
Format : Paperback Softback
Date of Publication : 20051501
Place of Publication : United Kingdom
Pagination : 240 Pages
Dimensions : 156 X 233 X 14
- Categories
- Media
- Books
- Print Books
- Brand
- Facet Publishing - IPSUK
- EAN
- 9781856045483
- ISBN
- Our Product Code
- 8192870977