Advanced Brand Management Third Edition by Paul Temporal
Brand: Harriman House Ltd
Advanced Brand Management Third Edition by Paul Temporal
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Product Description
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.
Condition : New
Author : Paul Temporal
Weight : 737.79
Publisher : Harriman House Ltd
Language : English
EAN : 9780857195890
ISBN10 : 0857195891
Format : Hardback
Date of Publication : 20172002
Place of Publication : United Kingdom
Pagination : 302 Pages Illustrations Black And White
Dimensions : 166 X 241 X 21
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- Harriman House Ltd
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- 9780857195890
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