Blockbusters by Gary S. LynnRichard R. Reilly
Brand: HarperCollins
Blockbusters by Gary S. LynnRichard R. Reilly
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Product Description
What Makes a BLOCKBUSTER More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices all within their control. Drs.Gary Lynn and Richard Reilly share the results of a tenyear research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible Compelling Product Vision Product Improvisation Information Exchange Senior Management Commitment Teamwork show more
Condition : New
Author : Gary S. LynnRichard R. Reilly
Weight : 447
Publisher : HarperCollins
Language : English
EAN : 9780060084745
ISBN10 : 006008474X
Format : Paperback
Date of Publication : 20020528
Place of Publication : New York United States
Pagination : 272 Pages
Dimensions : 221 X 140
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- 9780060084745
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